MARKETING PLAN
Create a CMA (Comparative Market Analysis) for your property, and discuss the pricing and marketing strategies of the current market.
Discuss 'preparation budget' and prioritize options to get the highest possible price for your home.
Order and manage necessary inspection and reports to include in Disclosure Package
Obtain staging and repair quotes from professional vendors
Manage necessary repairs to the home, those which will increase value and make property more desireable
Organize and manage: staging, painting, landscaping, etc.. in preparation for market
Order professional photography of home and nearby community
Develop customized website for property, 4-color brochures and social media posts
Direct mail campaign sent to my personal VIP and sphere lists, as well as surrounding neighbors
Property will be advertised on social media: Facebook, Twitter, Instagram, LinkedIn, as well as real estate portal sites (i.e.: Realtor.com, Zillow.com, Trulia.com, etc...) and Keller Williams international search sites
For most properties, I will host a "Neighborhood Preview Party" and personally invite neighbors, my clients and VIPs, and any friends and family the Seller would like to include
Typically, I host two Brokers Opens (for Agents to preview for their clients) and two Sunday Open Houses, complete with food and beverages. If necessary, I will continue to host Open Houses as needed
Most importantly, I will advise, advocate and negotiate with you through the process. The most import part of my job is to get the highest possible price for your home - and my experienced negotiating skills come in to play when we receive offers and negotiate with the Buyers and Buyers Agent