INFORMATION FOR SELLERS

MARKETING PLAN

YOUR

HOMES VALUE

7 STEPS

TEAM

"After 13 years in real estate, I recently chose to join the new Keller William Realty office in Oakland. I am very impressed with their innovative marketing service and technology tools that I can now offer my clients. Keller Williams is the largest real estate company in the nation - with local, national and international presence. It's not a boutique firm. When you choose Keller Williams to list your home, you're choosing to market your home in a way that our smaller local companies cannot offer you. More exposure equals more potential buyers through your door, and a higher net sales price. Keller Williams has powerful resources and I will put them to work to sell your home and get you the highest possible price" ~ Karyn.

MY MARKETING PLAN

and COMMITMENT TO YOU

MARKETING PLAN

Create a CMA (Comparative Market Analysis) for your property, and discuss the pricing and marketing strategies of the current market.

Discuss 'preparation budget' and prioritize options to get the highest possible price for your home.

Order and manage necessary inspection and reports to include in Disclosure Package

Obtain staging and repair quotes from professional vendors

Manage necessary repairs to the home, those which will increase value and make property more desireable

Organize and manage: staging, painting, landscaping, etc.. in preparation for market

Order professional photography of home and nearby community

Develop customized website for property, 4-color brochures and social media posts

Direct mail campaign sent to my personal VIP and sphere lists, as well as surrounding neighbors

Property will be advertised on social media: Facebook, Twitter, Instagram, LinkedIn, as well as real estate portal sites (i.e.: Realtor.com, Zillow.com, Trulia.com, etc...) and Keller Williams international search sites

For most properties, I will host a "Neighborhood Preview Party" and personally invite neighbors, my clients and VIPs, and any friends and family the Seller would like to include

Typically, I host two Brokers Opens (for Agents to preview for their clients) and two Sunday Open Houses, complete with food and beverages. If necessary, I will continue to host Open Houses as needed

Most importantly, I will advise, advocate and negotiate with you through the process. The most import part of my job is to get the highest possible price for your home - and my experienced negotiating skills come in to play when we receive offers and negotiate with the Buyers and Buyers Agent

INFORMATION FOR SELLERS

MY MARKETING PLAN

and COMMITMENT TO YOU

MARKETING PLAN

Create a CMA (Comparative Market Analysis) for your property, and discuss the pricing and marketing strategies of the current market.

​

Discuss 'preparation budget' and prioritize options to get the highest possible price for your home.

​

Order and manage necessary inspection and reports to include in Disclosure Package

​

Obtain staging and repair quotes from professional vendors

Manage necessary repairs to the home, those which will increase value and make property more desireable

​

Organize and manage: staging, painting, landscaping, etc.. in preparation for market

Order professional photography of home and nearby community

​

Develop customized website for property, 4-color brochures and social media posts

Direct mail campaign sent to my personal VIP and sphere lists, as well as surrounding neighbors

​

Property will be advertised on social media: Facebook, Twitter, Instagram, LinkedIn, as well as real estate portal sites (i.e.: Realtor.com, Zillow.com, Trulia.com, etc...) and Keller Williams international search sites

​

For most properties, I will host a "Neighborhood Preview Party" and personally invite neighbors, my clients and VIPs, and any friends and family the Seller would like to include

​

Typically, I host two Brokers Opens (for Agents to preview for their clients) and two Sunday Open Houses, complete with food and beverages. If necessary, I will continue to host Open Houses as needed

​

Most importantly, I will advise, advocate and negotiate with you through the process. The most import part of my job is to get the highest possible price for your home - and my experienced negotiating skills come in to play when we receive offers and negotiate with the Buyers and Buyers Agent

​