"After 13 years in real estate, I recently chose to join the new Keller William Realty office in Oakland.  I am very impressed with their innovative marketing service and technology tools that I can now offer my clients.  Keller Williams is the largest real estate company in the nation - with local, national and international presence.  It's not a boutique firm.  When you choose Keller Williams to list your home, you're choosing to market your home in a way that our smaller local companies cannot offer you.  More exposure equals more potential buyers through your door, and a higher net sales price.  Keller Williams has powerful resources and I will put them to work to sell your home and get you the highest possible price"  ~  Karyn. 

MARKETING PLAN 

Create a CMA (Comparative Market Analysis) for your property, and discuss the pricing and marketing strategies of the current market.

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Discuss 'preparation budget' and prioritize options to get the highest possible price for your home.  

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Order and manage necessary inspection and reports to include in Disclosure Package

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Obtain staging and repair quotes from professional vendors

Manage necessary repairs to the home, those which will increase value and make property more desireable

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Organize and manage: staging, painting, landscaping, etc.. in preparation for market

Order professional photography of home and nearby community

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Develop customized website for property, 4-color brochures and social media posts

Direct mail campaign sent to my personal VIP and sphere lists, as well as surrounding neighbors

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Property will be advertised on social media:  Facebook, Twitter, Instagram, LinkedIn, as well as real estate portal sites (i.e.:  Realtor.com, Zillow.com, Trulia.com, etc...) and Keller Williams international search sites

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For most properties, I will host a "Neighborhood Preview Party" and personally invite neighbors, my clients and VIPs, and any friends and family the Seller would like to include

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Typically, I host two Brokers Opens (for Agents to preview for their clients) and two Sunday Open Houses, complete with food and beverages.  If necessary, I will continue to host Open Houses as needed

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Most importantly, I will advise, advocate and negotiate with you through the process.  The most import part of my job is to get the highest possible price for your home - and my experienced negotiating skills come in to play when we receive offers and negotiate with the Buyers and Buyers Agent 

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